Light, Camera and Action – Creating A Video Studio

Estimated reading time: 4 minute(s)

creating a successful video studio

This is the 2nd in our series on creating a successful online video training. We have spoken about preparing a camera-shy executive for a video-shoot. In this post we discuss the need to create a good video studio for your shoots.

If you don’t want to use your desk, you can use your office conference room as a video studio. All that you need to do is make a couple of quick tweaks and add a couple of items to make it ready for a live video shoot. Here is a simple four-step process:

1) Make Professional Backgrounds

Moving into a conference room helps to eliminate the visual clutter of shooting video training in an active office. However, while you want to have a non-distracting solid background, shooting against your conference room’s plain off-white wall makes for a very dull video. If you don’t have a colored accent wall, consider adding a solid colored background. Photography supply stores and websites sell rolls of seamless paper backgrounds in just about any color that you can imagine. Purchase one and use it as your backdrop.

If you plan to be doing a lot of videos or if you want to be able to easily change backdrops, you might want to invest in a set of standards. However, you can also tape the backdrop to the wall behind you at little or no added cost. In either case, make sure that the backdrop covers the entire scene that you will be shooting for your video training.

2) Create Attractive Lighting

Office lighting is rarely designed to be good video lighting. As such, one of the first things that you’ll want to do is to take it out of the equation for when you record your video training. Generally, you will also want to block any windows. This lets you control the light that you see in your video image.

To create a well-lit video training session, you only need three lights. Two are located at camera and eye level to the left and right of the camera, aimed at the speaker. These lights should be three feet apart, should sit just slightly ahead of the camera, should have a diffusing material over their heads.  The third light is located between the speaker and the backdrop and is at his waist height, pointed slightly upwards. This light eliminates any shadows that he casts on the backdrop and increases the contrast between him and it.

3) Capture Great Audio

The audio is just as important as the visuals in video training. The first part of capturing great audio is to find a quiet place. Closing the door to the conference room is a good start, but eliminating any noise in the conference room is also important. Unplugging the phone and closing any ducts that create fan noise can both help a great deal.

The next part of capturing great audio is to prevent the room from turning into an echo chamber. Empty conference rooms tend to reflect sound and make recorded audio sound hollow and artificial. The solution is to add sound deadening materials to the room. You can buy special panels that do this–cork boards can also work–or you can also deaden the room by hanging blankets or tapestries on the wall and by adding plush furniture to the room. A nice thick rug can help in a room with a tile or wood floor, as well.

4) Leave Perfection Be

Once you get your room set up for shooting video training, try to your new set in place. Doing this will ensure that your videos look and sound consistent. This also makes it easier to go into the room, shoot a video, and get it out to your employees with very little additional effort. This allows you to create more content more quickly and keep your team up-to-date on the latest changes to your business.

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